Job Description

12+ month contract. Likely to extend / option to hire.

Client: A major global corporation and leader in their industry with annual revenue earnings over $90 B and employing over 250,000.

Overview:

Seeking a motivated self-starter with a passion for producing engaging video and static written content, long and short form, for social media platforms such as TikTok and Instagram for brand food products. The ideal candidate is confident being in front of or behind the camera, savvy in graphic design, hyper-creative, has a passion for healthy living, and passionate about pioneering new creative tactics to drive engagement with health-conscious consumers and GLP-1 users through weight management/loss initiatives.

Role:

• Perform social listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy
• Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that strategically ladder back to brands’ overall strategy and ambition.
• Design, produce, edit, and copywrite for all social content across TikTok and Instagram.
• Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, and followers.
• Keep up-to-date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
• Bring forward social led ideas and continuously collaborate closely with Community Manager and brand team to execute strategies.

Qualifications:

• Bachelors Degree is required.
• 5-7+ years experience in content creation and/or social media management representing a brand or organization.
• Strong graphic design skills and proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, and CapCut.
• Strong long form written content creation skills (blogs, eBooks, whitepapers) that are distinctive and reflect the brand’s strategy and voice.
• Exceptional understanding of the social media landscape inclusive of TikTok and Instagram.
• Social media platform video content / on-camera creation experince in TikTok and/or Instagram.
• Video editing knowledge required.
• Experience tracking content performance metrics.
• Demonstrated ability to think creatively and have a strong understanding of culture.
• Ability to synthesize data to identify insights to inform creative content and opportunities.
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.

Desired experience:

• Experience using social listening and publishing tools.
• Previous experience working with large brands and partner agencies.
• Food styling experience.

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